Hygiene Links

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client
Hygiene Links
Website
www.hygienelinks.com
Business
Cleaning Products Manufacturer
Market
UAE
Competition
High

Client SEO Objectives:

The goal of Hygiene Links, a vibrant and quickly growing company that produces and distributes a wide variety of cleaning products in Dubai, was to improve its web visibility, draw in qualified leads, and strengthen its reputation as a reliable source for hygiene solutions.

Project Overview:

Hygiene Links collaborated with Digital Links, to improve its online presence and attract relevant traffic to its platforms. Hygiene Links was a conglomerate that produced paper goods, plastic bags, detergents, disinfectants, and other items. Its goal was to become the leading company in the local cleaning products market.

SEO Challenges:

Before engaging with Digital Links, Hygiene Links faced several SEO challenges:

  • Limited online visibility and tepid search engine rankings, impeding lead generation and market penetration efforts.
  • Inconsistent keyword performance and difficulty in securing top rankings for pertinent search terms amidst intense competition within the Dubai cleaning products market.
  • Urgent need to cultivate a compelling digital narrative to showcase its expansive product portfolio and commitment to customer satisfaction.

SEO Strategy & Implementation:

To address Hygiene Links' objectives, Digital Links devised a comprehensive SEO roadmap:

Keyword Research & Optimization:

Carried out in-depth keyword research to find pertinent terms for the Dubai market in the cleaning products area. Target keywords were thoughtfully incorporated into Hygiene Links' digital assets to improve search engine presence.

Technical SEO Enhancements:

Strictly followed search engine optimisation best practices and standards to provide enhanced web asset crawlability and indexation for Hygiene Links.

On-Page Optimization:

Implemented thorough on-page SEO strategies, including header tags, meta descriptions, and title tags, to improve the online content of Hygiene Links' discoverability and relevancy.

Content Marketing Strategy:

Designed a comprehensive content marketing strategy that highlights Hygiene Links' wide range of products, manufacturing expertise, and industry insights in the form of interesting blog posts, articles, and case studies

Results & Impact:

The effort to grow the company’s overall search presence paid off. The optimization and content development campaign delivered a 1,372% increase in traffic to the site’s blog section in the first few months, and now makes up more than 13% of the site’s traffic compared to 1% just a year earlier. The campaign has also grown the blog’s presence on page 1 of search by 171% and produced 35% growth in rankings for non-brand keywords

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