My Office Supply

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client
My Office Supply
Website
myofficesupply.qa
Business
Cleaning products and office equipment supplier
Market
Qatar
Competition
High

Client SEO Objectives:

My Office Supply, which is a trusted supplier of cleaning products in Qatar. When the business started, they had little to no competition, but as the internet grew, they realized they needed to find a way to increase organic traffic and boost visibility on search engines.

So, they began to look for innovative solutions and an SEO strategy that would accomplish these goals. That’s how we met together.

Project Overview:

My Office Supply takes great satisfaction in providing premium hygiene and cleaning goods while upholding a strong commitment to innovation and environmental responsibility. With few challenges, a divisive strategy was put into place. It consisted of the following objectives:

  • Increase Organic Sessions by 400%
  • Increase Keywords in Top 3 Ranking
  • Increase ROI by 10X

SEO Challenges:

Prior to starting its SEO campaign with Digital Links, My Office Supply encountered a number of difficulties:

  • Limited brand recognition and online presence, which impedes efforts to gain customers and penetrate new markets.
  • It's hard to stand out in the industry due to competition from other office supply and cleaning product companies in Qatar.
  • The requirement to convince prospective clients of its distinctive value proposition—providing cutting-edge, eco-friendly cleaning solutions.

SEO Strategy & Implementation:

To address My Office Supply's objectives, a comprehensive SEO strategy was developed:

Keyword Research & Optimization:

Performed in-depth keyword research to find pertinent search terms pertaining to cleaning supplies, office supplies, innovation, and environmental sustainability in Qatar. Content on websites that has been optimised for search engines, such as blog posts, category pages, and product descriptions, using certain keywords.

Technical SEO Enhancements:

Performed a comprehensive technical SEO audit to find and fix problems with mobile friendliness, site speed optimisation, and schema markup implementation that are harming the functionality of websites. Made sure the website of My Office Supply complied with search engine requirements to improve its crawlability and indexability.

On-Page Optimization:

Applied on-page optimisation strategies to improve the relevancy and visibility of My Office Supply's web pages, such as title tag, meta description, and heading tag optimisation. Improved internal linking and website structure to boost user experience and search engine crawlability.

Content Marketing Strategy:

Designed a content marketing strategy with the goal of producing interesting and educational blog entries, articles, and manuals about green cleaning techniques, eco-friendliness, and cutting-edge cleaning products. Made use of outreach initiatives and content distribution channels to market My Office Supply's content and obtain high-quality backlinks from reputable websites.

Results & Impact:

The implementation of SEO strategies led to significant outcomes for My Office Supply:

In the few months of engagement, combined efforts helped improve the ROI by 519%.
The Digital Links’ team increased the website’s organic sessions by 113%.
Along with sessions, My Office Supply also observed an improvement in visits from existing and new users.
We were able to rank 200+ keywords in 1st position.

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