client
Paperlink
Website
paperlink.ae
Business
Tissue paper manufacturer and supplier
Market
UAE (Abu Dhabi, Dubai, Umm Al Quwain)
Competition
High

Client SEO Objectives:

Paper Link Paper Converting Industry, one of the top tissue paper manufacturer and exporter in UAE wanted to boost their rankings by improving their organic traffic and visibility. And they wanted to compete more effectively in the global market.

Project Overview:

To improve its online visibility and increase the number of targeted visitors to its website, Paper Link reached out to us at Digital Links. Offering a large selection of stationery products, Paper Link sought to maintain its standing as the leading option for customers in the United Arab Emirates.

They provide bespoke design and manufacturing services for a broad variety of home and travel-related tissue goods, such as table napkins, auto-cut rolls, interfold tissues, maxi rolls, toilet rolls, fold tissues, t-tork tissues, and hospital bedrolls.

SEO Challenges:

Before engaging with Digital Links, Paper Link faced many challenges like:

SEO Strategy & Implementation:

At Digital Links we implemented a comprehensive SEO strategy including:

Keyword Research & Optimization

Our SEO team carried out a thorough study of keywords to find high-potential terms pertaining to stationery supplies and the UAE market. Added relevant keywords to Paper Link's website content to increase search engine exposure, including category pages and product descriptions.

Technical SEO Improvements

We conducted a comprehensive technical SEO audit to find and fix certain issues like mobile responsiveness, schema markup implementation, website performance, etc. Also verified the website’s compliance with search engine criteria to enhance crawlability and indexability.

On-Page Optimization

In order to increase the website’s relevance and exposure, the team made use of on-page SEO best practices like such as optimizing title tags, meta descriptions, and heading tags. We also improved the internal linking structure and navigation to enhance search engine crawling, and user experience.

Content Marketing Strategy

Created a content marketing strategy centred on writing interesting and educational blog posts, articles, and guides about office organisation ideas, stationery trends, and product evaluations for the UAE market.

Used partnerships with influential people in the field and guest blogging opportunities to develop high-quality backlinks and increase the site’s authority and reputation in the market.

Results & Impact:

With the help of our SEO practices at Digital Links has to led to significant improvement for Paper Link in a number of ways:

Obtained substantial increase in organic traffic by 185% to Paper Link’s website
Higher visibility and brand exposure
Better keyword rankings
Driving more targeted traffic to the website
Enhanced brand awareness and credibility
Increased customer trust and loyalty

Get a Quote

If you want to increase your website traffic with a tailored knowledge, then you are at the right place! Here at Digital Links we offer tailored SEO solutions perfect to deliver measurable results. Contact us today to discuss further.

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