client
Superplast
Website
superplasts.com
Business
Plastic bag manufacturer
Market
UAE
Competition
High

Client SEO Objectives:

Super Plast Plastic Factory, a major participant in the UAE's plastic manufacturing market, sought to strengthen its online presence, draw in qualified leads, and increase brand awareness in the local business community.

Project Overview:

About 5 months ago, the client came to us with new goals to expand their business. So, we sat together and set two ambitious targets for their SEO campaign: Increase the number of keywords in the top 10 from 2,500, and also increase qualified search traffic to the site.

With that in mind, our team developed a new SEO strategy to help our client increase their brand awareness and grow their business simultaneously.

SEO Challenges:

Before embarking on the collaboration with Digital Links, Super Plast encountered several SEO hurdles:

SEO Strategy & Implementation:

To address Super Plast's objectives, Digital Links devised a comprehensive SEO roadmap:

Keyword Research & Optimization:

Conducted meticulous keyword research to pinpoint high-impact keywords relevant to plastic manufacturing and tailored to the UAE market. Seamlessly integrated targeted keywords across Super Plast's digital assets, including product pages, descriptions, and technical specifications, to bolster search engine visibility.

Technical SEO Enhancements:

Conducted a comprehensive technical SEO audit to identify and rectify performance bottlenecks, encompassing site speed optimization, mobile responsiveness, and seamless implementation of schema markup. Ensured stringent adherence to search engine protocols and optimization best practices to foster improved crawlability and indexation of Super Plast's web assets.

On-Page Optimization:

Executed meticulous on-page SEO techniques encompassing title tags, meta descriptions, and header tags to augment the salience and discoverability of Super Plast's online content. Streamlined the website's internal linking architecture and navigation framework to enhance user experience and amplify search engine crawlability.

Content Marketing Strategy:

Orchestrated a robust content marketing blueprint spotlighting Super Plast's product portfolio, manufacturing prowess, and industry insights through captivating blog posts, articles, and case studies.Fostered strategic collaborations and content syndication partnerships to amplify Super Plast's content reach and cultivate a network of high-quality backlinks from authoritative digital domains.

Results & Impact:

The right implementation of Digital Links' SEO strategies yielded significant dividends for Super Plast Plastic Factory:

Organic Sessions increased by 465%
Higher visibility and brand exposure
Sessions via organic channel improved by 200
Keywords Increased Ranking in Top 3 Position
ROI multiplied by 18X
There was also an Increase in New Users

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